About Us
FAMBUL GLOBAL connects you to the best experiences Africa has to offer: from tours, activities and events to fully curated group trips designed in partnership with the continent’s most exciting cultural and sporting events. Our 2025/26 highlights include group trips built around the Bitcoin Classic basketball tournaments in Kenya and Ghana and the Tour de Lunsar cycling race in Sierra Leone.
Our experiences provide guided exploration that grounds you in place and history, hands-on activities that bring you into the moment and events that connect you directly to real culture.
This isn’t traditional tourism. It’s an authentic way to travel with purpose, create lasting memories and build connections that matter. Experience Africa, Unlocked!
Our Story
FAMBUL was founded in 2023 by Sierra Leonean entrepreneur Abubakr Dumbuya to create spaces where the Sierra Leonean community could connect, collaborate and learn. In Krio, fambul means family and building community drives everything we do. As momentum grew, so did the vision, expanding beyond Sierra Leone toward a broader Pan-African reconnection. With Simone Brown joining from London and Bakr leading from New York, FAMBUL GLOBAL was born, a travel platform built to unlock deeper relationships with Africa and the global community.
Our Founders
Rooted in Sierra Leone and operating between London and New York, Simone and Bakr Dumbuya bring a global perspective to a mission that connects continents.
SIMONE BROWN | Managing Partner
Simone is dedicated to reshaping Africa’s narrative and strengthening global connections to the continent. As Managing Partner, she shapes the experience architecture and creative identity of FAMBUL GLOBAL, blending business insight with cultural intelligence to build a platform that redefines how the world connects with Africa.
ABUBAKR DUMBUYA | Strategic Partner
Bakr is an investment banker and entrepreneur committed to building bridges between Africa and the world. With a background in finance and business strategy, he leads FAMBUL GLOBAL’s long-term planning and cross-sector collaborations, expanding the brand’s presence across key African destinations.
Our Team
Meet our team, driven by a shared purpose to redefine how people connect with Africa, not as outsiders, but as co-authors of its evolving story.
MUSA MAFELATSHUMA | Programs & Partnerships
Musa is a media strategist and storyteller dedicated to connecting Africa’s creative and cultural voices with a global audience. With expertise in social media, broadcasting and experience design, she leads South Africa’s partnerships and programs at FAMBUL GLOBAL, curating experiences that drive cultural exchange, foster global connection and showcase the diaspora’s global impact.